A short Guide for writing an Advertisement
10 useful Tips for Writing Profit Producing Advertisement campaigns.
- You can get advertisement copy ideas by studying similar product’s advertising material. Collect their sales letters, leaflets, classified ads, web ads, e-mail ads, etc. Research your competitors advertisement actions and use the knowledge
- Know exactly what you want your ad copy need to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
- Make a complete list of your product’s benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
- Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
- List all the ways your product is different from your competition’s. Include all the differences in your ad copy that are better than their product.
- Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
- Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
- Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
- Tell your audience what kind of support they’ll get after they buy. It could be free consulting, tech support, free servicing, etc.
- Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.