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Memo
A short Guide for writing a Press Release
Some companies and organizations provide excellent service that they can go by through word-of-mouth referrals. While this can be considered the Holy Grail of getting customers, it doesn’t happen to all organizations. It is therefore important to let other people know of a particular organization’s existence so it can reach more people.
This is the part where the press release comes into the picture. A press release, which is also known as PR, is a short write-up that provides information about your organization. It is then sent out to journalists and bloggers who will then decide if the story is worth publishing or not.
So to write an interesting press release, let the following steps be your guide:
- In news writing, the headline grabs the attention of the readers. It should also be the case in your press release. If for example you want to inform people of your product which slows down aging, it would be utterly boring to have a headline which goes like, “Anti-aging Product being Developed by X Labs.” Aside from the fact that it is boring, a lot of anti-aging products have already been written so what else is new? So write it in a way which would hook your audience to the story.
- Be sure to provide your contact information. It is important if you want reporters to contact you for further information. It is something that would actually work for you because the more data the reporters get, the more in-depth they can write about your product.
- Contrary to popular belief, a good press release doesn’t use big words. That is because it drives readers away and leads them into thinking that what you’re selling is a scam. A really good press release is able to sell a product or an idea without readers actually knowing that you are selling them something. Difficult, yes, but that’s where the challenge lies.
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