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A short Guide for writing an Executive Summary

In the most common form of a business plan, the executive summary is that which comes first. It contains a summary or an overview of what people can expect to read in the succeeding pages. But even if the executive summary comes first in the printed business plan, it is usually the last to be written. Why? Because you can’t write a summary without having the detailed information first (of course!).

As an introduction, the executive summary will fire the first shot in selling your business to potential customers. If you don’t grab their attention at this point, chances are slim that they will even bother to read the rest of the business plan. Because of that, we’ve come up with a guide in writing your executive summary.